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Q&A with Ethan Kalkwarf
 
Wed, Mar 03 2010

In your book, you talked about how you never wanted a pity sale.  Do you feel that your business is more successful due to no pity sales?  Was it hard at first not letting age stand in your way?

Thanks so much for your question.  If you have any more questions, do not hesitate to email them to press@phase5designs.com with "Question" in the subject line.

Yes, I believe we are a stronger company because since day one I have always had higher hurdles to jump because I started so young.  I started selling gift tags and today we build websites.  I know I have to prove to my clients that we have the experience and unmatched professionalism partnered with competitive pricing that their organization needs and deserves.  Once we begin the job, I don't have to try and "prove anything".  Our quality work, happy clients, return customers and lengthy list of testimonies shows for its self.

When I first began, I tried never to get a "pity sale" as I call it in my book.  I have always wanted to close a sale because the client needed the product, not because he/she felt obligated to buy.  As you know, I hired younger kids to sell for me because they had the "cute appeal", something that could help when closing the sale.  There is a fine line between an adult supporting a kid and a pity sale and I never wanted to cross it. 

Remember, if you have any more questions, do not hesitate to email them to press@phase5designs.com with "Question" in the subject line.

 
1 Comments   |   Post a Comment
Posted By: Kayla Coleman Thu, Mar 04 2010 10:27 pm
Thank you for answering my question Ethan :).
 
 

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